- Main
- Arts - Graphic Arts
- Brand Strategy 101: Your Logo Is...
Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand
Michael R. DrewΠόσο σας άρεσε αυτό το βιβλίο;
Ποια είναι η ποιότητα του ληφθέντος αρχείου;
Κατεβάστε το βιβλίο για να αξιολογήσετε την ποιότητά του
Ποια είναι η ποιότητα των ληφθέντων αρχείων;
Your Logo Is Irrelevant. No really, it is. Let me explain.
It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).
Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.
Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).
Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:
You must become the first solution your customer thinks of when they have a problem you can solve. How?
The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:
1) Frequency
2) Repetition
3) Anchoring
In this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.
Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?
If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!
Go ahead and let the wimps and whiners have the get-ri
It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).
Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.
Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).
Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:
You must become the first solution your customer thinks of when they have a problem you can solve. How?
The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:
1) Frequency
2) Repetition
3) Anchoring
In this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.
Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?
If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!
Go ahead and let the wimps and whiners have the get-ri
Κατηγορίες:
Έτος:
2013
Έκδοση:
2
Εκδότης:
Beneath the Cover Press
Γλώσσα:
english
Σελίδες:
33
Σειρές:
The 7 Steps to a Successful Business in a Changing Market
Αρχείο:
EPUB, 428 KB
Οι ετικέτες (tags) σας:
IPFS:
CID , CID Blake2b
english, 2013
Το αρχείο θα παραδοθεί στο email σας εντός 1-5 λεπτών.
Το αρχείο θα παραδοθεί στον λογαριασμό σας στο Telegram εντός 1-5 λεπτών.
Προσοχή: Βεβαιωθείτε ότι έχετε συνδέσει τον λογαριασμό σας με το Z-Library Telegram bot.
Μέσα σε 1-5 λεπτά το αρχείο θα παραδοθεί στη συσκευή σας Kindle.
Παρακαλώ σημειώστε: Πρέπει να επαληθεύετε κάθε βιβλίο που στέλνετε στο Kindle σας. Ελέγξτε εάν στα εισερχόμενα μηνύματα στη διεύθυνση του ηλεκτρονικού ταχυδρομείου σας υπάρχει το μήνυμα επαλήθευσης από το Amazon Kindle Support.
Η μετατροπή σε βρίσκεται σε εξέλιξη
Η μετατροπή σε απέτυχε
Πλεονεκτήματα της premium συνδρομής
- Αποστολή σε e-readers
- Αυξημένο όριο λήψης
- Μετατροπή αρχείων
- Περισσότερα αποτελέσματα αναζήτησης
- Λοιπά πλεονεκτήματα