Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands
Jennifer Berz (auth.)Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.
Κατηγορίες:
Έτος:
2016
Έκδοση:
1
Εκδότης:
VS Verlag für Sozialwissenschaften
Γλώσσα:
english
Σελίδες:
315
ISBN 10:
3658142944
ISBN 13:
9783658142940
Αρχείο:
PDF, 2.86 MB
IPFS:
,
english, 2016
Αυτό το βιβλίο δεν είναι διαθέσιμο για λήψη λόγω καταγγελίας του κατόχου των πνευματικών δικαιωμάτων
Beware of he who would deny you access to information, for in his heart he dreams himself your master
Μετατροπή αρχείων
Περισσότερα αποτελέσματα αναζήτησης
Λοιπά πλεονεκτήματα 
